Social media marketing is an indispensable tool for businesses who want to establish
their brands and
reach out to the maximum. But a very common question people as is that if you are geared
for search
engine optimization then should you really care about social media ? The two are very
closely related –
but each is important in its own aspect.
Social media is your channel to reach out – to be discovered. A website requires active
action from a
user/customer – where they have to literally type your website address to load your
website. So for the
business it’s a passive form of reaching out. Social media on the other hand is more
connected, more
real time and active (rather than passive) in its nature. Social media lets people
discover new content –
like stories, updates, happenings etc. Social media helps build links that in turn
support into SEO efforts.
A lot of people today will search you first on Facebook and youtube rather than on the
main search
engine. This itself makes is really crucial for your business to be present at as many
social avenues as
possible.
At DigiTechno, we understand the power that social media encompasses. We help you leverage
this power
to build your brand, create trust for your business, and reach out to maximum people –
filtered on
geography, age, creed, gender, interests etc.
Marketing on social media is extremely economical as compared to traditional channels
like newspaper
and television advertisements.